Maximizing Lead Generation – The Complete Guide for B2B Marketers

Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise...
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benchmark-email

The 2012 email marketing benchmark report

The 2012 edition of our Email Benchmark Report is our biggest yet and has been compiled from data on over 900 million permission-based emails sent through the Sign-Up.to interactive marketing platform...
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Optimize Your Marketing Investment with a ‘Sales-ready Lead’ Nurturing Program

Marketing professionals have become experts at generating highly qualified Marketing leadsthat fit the profile of their companies’ best clients. Advanced marketing automation technologies and sophisticated...
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Boost your Sales Pipeline with Predictable, Quality New Leads at Top of the ‘Funnel’

The demand for a high volume of marketing leads at the top of the “purchasing funnel” has never been greater. In fact, high-volume lead generation was cited as the fastest-growing priority for B2B...
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Marketing Automation: From Lead Generation to Sales Management

B2B selling organizations today rely on marketers to generate the leads necessary to start their efforts, and marketing organizations rely more and more on technology to generate those leads. But it’s...
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Marketing Needs to Get Smarter When It Comes to Lead Management Optimization

How effectively does marketing support sales in generating the right quality and quantity of leads to fill the pipeline with legitimate sales opportunities? It may seem like an obvious question with...
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5 Step Process for Successful Lead Management

Optimal lead generation processes continue to evolve with the business and its needs. To achieve a higher percentage of sales-ready leads and close more sales, marketers should carefully consider each...
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Email-Marekting

How to Write Newsletters with Valuable Information

In 1996, Bill Gate wrote an essay titled “Content is King.” In it he said: “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and...
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