Turn Application Performance Into Profit

It only takes a few seconds for e-commerce customers to abandon poorly performing applications. Traditional monitoring approaches are blind to user experience and performance issues. Learn how with Compuware...
Continue Reading

B-to-B Lead Generation Handbook

Although most campaigns should be razor focused toward one thinly-sliced demographic, in reality, this probably means you’re selling to multiple types within that demographic – the committee. That...
Continue Reading

2012 B2B Marketing Benchmark Report

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information,...
Continue Reading

eMarketing Strategies for the Complex Sale

eMarketing Strategies for the Complex Sale by Ardath Albee, CEO and B2B Marketing Strategist – Marketing Interactions Inc. is a comprehensive guide to help marketers drive decisions to buy in their...
Continue Reading
2012_B2B_cover

2012 B2B Content Marketing Benchmarks, Budgets and Trends

Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Here...
Continue Reading

Maximizing Lead Generation – The Complete Guide for B2B Marketers

Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise...
Continue Reading

Optimize Your Marketing Investment with a ‘Sales-ready Lead’ Nurturing Program

Marketing professionals have become experts at generating highly qualified Marketing leadsthat fit the profile of their companies’ best clients. Advanced marketing automation technologies and sophisticated...
Continue Reading

Boost your Sales Pipeline with Predictable, Quality New Leads at Top of the ‘Funnel’

The demand for a high volume of marketing leads at the top of the “purchasing funnel” has never been greater. In fact, high-volume lead generation was cited as the fastest-growing priority for B2B...
Continue Reading