Sales Success Secrets for Your Next Tradeshow

Over the years, I have become a student of marketing. In approximately 2001, I remember being extremely impressed by all the success and huge numbers many of my fellow marketers were experiencing. At times,...
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Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

I’ll admit it. I work in an industry that’s known for being “old school” in its marketing. Healthcare traditionally loves print pieces. We’ve adored billboards, even for inexplicable...
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5 Tips for Boosting Sales on Pinterest

If you are selling anything online while not leveraging Pinterest, you are losing out. Pinterest converts very well. According to Venture Beat, Pinterest generates four times more revenue (per click) than...
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How to Close the Gap Between Sales and Marketing

In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in...
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