Yahoo! relaunches email service in a bid to boost competitiveness

With Google continuing to win over businesses and individuals to its email service at an impressive rate and Microsoft overhauling its own offering to create the new web-based Outlook.com, Yahoo! has...
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Instagram: an advertiser’s tool?

Popular photo-sharing social media site Instagram has updated its privacy policy, giving it the right to sell user photos to advertisers without permission. While the site promises new opportunities for...
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Take essential steps for successful inbound lead generation

Companies should undertake vital steps to improve their inbound lead generation efforts in the new year, one expert has advised. Viriginia Bussey, inbound marketing manager at marketing and technology...
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What should b2b email marketers expect this year?

In the new year, marketers are looking to improve upon the past year’s email efforts. To help marketers fine-tune email strategies, Jeff Nicholson highlights three trends for 2013. Opt-out will...
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Study Finds Marketers Struggle To Align Tactics And Resources With Strategic Goals

B2B marketers are suffering from a costly disconnect between their long-term strategies and day-to-day tactical activities, according to a recent national study. The study, conducted by DemandBase with...
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Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success

Most B2B marketers understand the importance of lead nurturing, and they’re eager to get started. The key to a successful nurturing campaign, however, isn’t just about execution – it’s...
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CMO changing role highlights changes in marketing strategies

The changing role of the chief marketing officer (CMO) underlines the growing centrality of return on investment to marketing strategies, according to one expert. Kieran Kilmartin, a marketing director...
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US internet advertising revenues reach historic high

Revenues from internet advertising in the US reached $9.26 billion (£5.73 billion) during the third quarter of 2012, marking the sector’s best ever performance. According to the latest figures...
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Marketing Automation: From Lead Generation to Sales Management

B2B selling organizations today rely on marketers to generate the leads necessary to start their efforts, and marketing organizations rely more and more on technology to generate those leads. But it’s...
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