Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

A war is raging for users in the mobile world. Right now, in the digital marketplaces for Apple and Android, users have a choice of 1.5 million and 1.6 million apps, respectively. With such app market...
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Marketing Content Gets Bad Reviews…From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers. Another whitepaper, another survey, another yawn. A survey of more than 600 chief marketers...
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Email: The Prime Lead-Gen Tactic for SMBs

While email marketing may be fairly easy to execute, creating content remains a challenge. Email has proven to be a dependable marketing channel time and time again—one that can be leveraged by organizations...
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Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips

We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said...
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What’s the Real Deal with Marketing Content?

Talk to any marketer today about her demand generation strategy and she’ll regale you with stories of the magical properties of content. It’s consuming increasing amounts of money, according to a recent...
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10 Questions + 10 Actions = Lead Generation Gains

In this article, you’ll learn… Questions to ask yourself before you start a lead-gen campaign 10 steps you can take today to bridge the sales and marketing performance gap Though much has...
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LeadiD Adds Industry Veterans and Builds an All-Star Team

LeadiD (leadid.com), a technology startup company based in Philadelphia with satellite offices in San Francisco and the DC Metro area, is expanding. The company has also hired four new executives to propel...
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The Science of B2B Online Marketing

Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program. It breaks down B2B online marketing...
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Stik Raises $2.3 Million Series A to Bring Trust to Local Service Reviews

DETROIT – March 4, 2013 – Stik, a reviews website driving local referrals for professional services, announced today that it has closed a $2.3 million Series A financing. The round was co-led by North...
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5 Reasons Why Your Solar Leads Are NOT Hot!

1. Low intent inquiries It’s a simple fact: The leads you purchase from many lead generation companies don’t provide you with leads that have a high level of intent. They are simply shopping! Which...
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