Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

A war is raging for users in the mobile world. Right now, in the digital marketplaces for Apple and Android, users have a choice of 1.5 million and 1.6 million apps, respectively. With such app market...
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Four Email Optimizations That Will Increase Your Click-Through Rates

Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones...
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The Best Months for Retail Email CTRs, Unsubscribes, and Conversions

Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email lists in December, according to a recent report from Retention Science. The report...
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Cloud Email Marketing Services Vs. Transactional Email Services

Cloud Based Email Marketing Services Every business can benefit from successful implementation of email marketing strategies, but the variety of SaaS on the market can be a littleoverwhelming at times....
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The New Normal in Email Marketing

2015 pushed the limits in what marketers can do in their email campaigns. Here’s a look at some of the best strategies companies should carry into 2016. 2015 for email marketers has been about going...
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The Effects of Dirty Email Data

Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records. Email remains at the core of many marketing plans,...
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Are SMBs Already Past their Holiday Email Marketing Prime?

The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day. Thanksgiving...
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It’s Alive! Six Ways to Create an Engaged Email List

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter. Email is the zombie of marketing channels. Despite numerous claims that it’s dead, email...
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How to Sidestep the Spam Folder in Your Email Marketing

Spam is the scourge of the Internet. From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. Although spam messages are at a 12-year low, nearly...
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Email: The Prime Lead-Gen Tactic for SMBs

While email marketing may be fairly easy to execute, creating content remains a challenge. Email has proven to be a dependable marketing channel time and time again—one that can be leveraged by organizations...
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