The 10 Most Influential Digital Marketers on Twitter

Which professionals have the biggest influence on discussions about digital marketing on Twitter? And who has the most impactful conversations about the topic? To find out, Onalytica used its Influencer...
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To Find Your Next Great Business Idea, Narrow Your Focus

When you’re just starting out in business, narrowing your target market can be difficult for fear you’ll be excluding part of your potential customer base. But if you can clearly define a market and...
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Account-Based Marketing Gets Results

Ninety-six percent of B2B marketers using account-based marketing report that it’s a key driver of marketing success. ABM (Account-Based Marketing) is A-OK—at least according to a majority of...
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Five E-Commerce Upsell and Cross-Sell Tactics

Upselling and cross-selling are popular approaches to increasing average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need or will need...
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Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Ho, ho, ho — wait, another greeting card? Those who know me well know I have a disdain for greeting cards. The preordained notion that we must send greeting cards to everyone during every holiday...
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5 Ways to Turn Your Customer Complaints Into Business Ideas

Do you cringe when a customer complains? If so, it’s time to start thinking of those complaints as possible opportunities instead of problems – opportunities that could lead to new product lines,...
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The Science of B2B Online Marketing

Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program. It breaks down B2B online marketing...
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Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation

You’re creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of views. But are you forgetting LinkedIn, one of...
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How B2B Buyers Consume Vendor Content

B2B buyers, influencers, and researchers are not simply consuming vendor-related content once and then speeding to make purchasing decisions, according to a recent report from The CMO Council and NetLine. Rather,...
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The New Rules to Getting Your Facebook Updates Noticed

You’ve posted your company’s big product announcement to your Facebook page, but only a sliver of your fans actually see it. Why the heck is that? What factors does Facebook consider when deciding...
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