Marketing Needs to Get Smarter When It Comes to Lead Management Optimization

How effectively does marketing support sales in generating the right quality and quantity of leads to fill the pipeline with legitimate sales opportunities? It may seem like an obvious question with...
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5 Step Process for Successful Lead Management

Optimal lead generation processes continue to evolve with the business and its needs. To achieve a higher percentage of sales-ready leads and close more sales, marketers should carefully consider each...
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How to Write Newsletters with Valuable Information

In 1996, Bill Gate wrote an essay titled “Content is King.” In it he said: “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and...
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